How to build Domain Authority?

[thinkLukeSEO]

My site: https://www.fishingspots.com.au/ has started to drop Domain Authority in the past weeks, however less quality sites like http://silverstories.com.au/ are rising...

I am not sure why? Is there someway I can understand why my site would suddenly start dropping authority?

[davebuts]

Hi Luke,

Don't worry too much about your DA.

Have you lost rankings? Have you lost organic traffic? If the answer is "no" to both questions, you're doing fine.

DA will fluctuate with each update because there are different volumes of links crawled by Moz each time. Maybe they crawled less links pointing to your domain or maybe some sites have stopped linking to you.

If you haven't lost any links, you might see your DA increase in the next Moz update.

If you have lost links, try to reclaim those links or create new links to replace them.

Hopefully you'll see an upwards trend in your DA over time, but don't be surprised if it's a bit up and down along the way - and don't stress if it happens to be down. Focus on more important metrics like organic traffic and keyword rankings.

Cheers,

David

[thinkLukeSEO]

Thanks David.

Nope, traffic hasn't changed, in fact I had a huge spike in organic traffic over the weekend.

I'll keep that in mind, it has lost a few organic backlinks over the past few months, so that could be the reason, but it wasn't an immediate DA drop.

[FitnessFirst-MENA]

Check these:

• Broken (404) links - if you have many broken links this will lead on decreasing the DA
• Back links from spamy sites or sits with lower DA
• Decrease in back links - try to get back links from genuine domains
• Sites Speed - you site mus load in max 3 Seconds
• Responsive layout - make sure the site is mobile friendly

[thinkLukeSEO]

There's a lot of:

Error Code 804: HTTPS (SSL) Error Encountered

And a fair bit of duplicate content since a lot of pages have been setup but not yet populated with content.