Should I be worried about our 'Duplicate' content

[isaac663]

Hi guys...

I've just been working through some issues to give our site a little cleanup.   I'm working through our duplicate content issues (we have some legitimate duplicate pages that need removing, and some of our dynamic content is problematic. Are web developers are going to sort with canonical tags this week.)

However...

There are some pages that are actually different products, but are very similar pages that are 'triggering' MOZ to say we have duplicate pages.

Here an example...

http://www.toaddiaries.co.uk/filofax-refills/filo-12-month-inserts-personal-size/fortnight-view-filofax-personal

and

http://www.toaddiaries.co.uk/filofax-refills/filo-12-month-inserts-personal-size/week-to-a-view-filofax-personal

They are very similar refill products, it's just the diary format is different.

Question: Should I be worried about this?  I've never seen our rankings change in the past when 'cleaning up' duplicate content.

What do you guys think?

Isaac.

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[LoganRay]

Hi Isaac,

This question pops up a lot in the forum. Here's what's happening: Moz flags any two pages on a site with 90% or higher source code match as duplicates. When you account for the code that makes up your template (header/footer/styles/etc.) that's often the bulk of the source code of a particular page. In the examples you provided, the product details and descriptions aren't robust enough to make a distinguished difference for Moz.

What you can do to handle this is write unique descriptions for each product, add more specs & details, a Q&A section, or even customer reviews. While this seems like a lot of effort for a duplicate content issue that probably isn't that big of a deal, everything listed there will vastly help your user experience and drive them closer to purchase.

Hope that helps!

[isaac663]

That does help thank you.  Really appreciate your time, and I can see how the extra content on the products pages could help with conversion.