Hreflang tags

[muzzmoz]

I know these are intended for specifying different language/regional versions of one site, but can they be used to specify just ONE country (eg. "en-au")?

Or does it only work to specify an ALTERNATIVE to another language/region variation?

[davebuts]

Hi Muzz,

No need to use hreflang if you only have your content available for a single region/language..

If you eventually have your content available in other regions/languages, whether it's on the same domain or a different domain, you should definitely use hreflang to ensure the locations are being served the most relevant version of your content.

Cheers,

David