If I 301 redirect a sub-page that is #1, will I risk losing SERP?

[dk8]

I have a site that for some reason Google decided to rank one of our articles #1 for a fairly competitive term. The article is kind of a BS blog post and I want to 301 it to our page about the topic as that's designed for conversion.

If I do this, will we risk losing the ranking? If so, what are other options? Can I change the content of the ranked page to something closer to our landing page?

Any advice is welcome!

[benesmartin]

Hey there,

I don't think it's necessary to 301 redirect the article, otherwise you might lose rankings. Just insert some compelling CTA and internal links into the content to drive traffic to the conversion page.

When you are already #1 with the sub-page, there's is a big traffic potential and therefore you don't want to risk the rankings.

Hope it helps a bit. Cheers, Martin