With generic product like screws, for example what is best practice when writing descriptions? It's tough writing unique content for something when the only difference is lengths

[Jacksons_Fencing]

With generic product like screws, for example what is best practice when writing descriptions? It's tough writing unique content for something when the only difference is lengths

[Linda-Vassily]

Meta descriptions are not direct ranking factors, but they help get people to click on your result in the search results pages.

Google will not necessarily use your description—it shows what it thinks is most useful to the searcher.

If I am searching for 1-3/4 inch Bugle-Head Coarse Thread Sharp Point Polymer Coated Exterior Screws, those are the words that will likely show up in the descriptions I see, regardless of what you write in the meta description header.

So be, well, descriptive in the meta descriptions and on the page.

Do some searches on the generic product you are promoting and look at a) what their meta descriptions look like and b) what you actually see when you search. (Try different search queries, ones you think your customers might use.)

[MiriamEllis]

Hi There,

Your question is especially good, because it perfectly highlights a practical concern and actually points to an answer. You're right: it would be hard to find something different to say about 1 inch screws vs. 2 inch screws vs. 3 inch screws. So, if the screws are all actually the same brand, why not combine them onto a single page with a dropdown for purchasing the various lengths? Think of how clothing retailers sell a pair of pants. They don't have one page for small, another for large, and another for extra large, right?

So, the idea here is to envision that you've got a single page for screws made by X brand and it has all of the different length purchasing options on it. Much easier for the customer. And, you can come up with some good content about this brand of screws. Is it aluminum or steel? Why is that good, in terms of durability? Is it made in the USA? Is it suitable to particular projects (appliance repair, home building, fixing screen doors?, etc.). Does it come with a satisfaction guarantee? Are there photos of the product? Videos of it being used? Consumer reviews of the product? Quotes from the boss?

If you can put all of this content once onto a single page instead of finding ways to repeat it on 20 pages for 20 different lengths of the same product, you're likely to come up with a much stronger page with a better chance of ranking well.

Hope this helps!

[Jacksons_Fencing]

Hello Miriam,

Many thanks for your response, I found this very helpful

Cieron

[Jacksons_Fencing]

Hello Linda,

Thank you for your help. This was great advice!

Thanks,

Cieron

[MiriamEllis]

So happy to hear that, Cieron. Good luck!