What might be exact reasons to vary rankings in countries

[vtmoz]

Our website ranking always fluctuates from US and India. Our primary visitors are from US followed by India. We can see 10 ranking positions difference in these countries whenever we did some changes. Why this? More precisely to say, rankings are inversely proportional like rank drops in other country while improved in one country and vice versa. What could be the possibility? We been facing this from an year and searching for someone who could really make a move on it.

[katemorris]

There are a number of reasons this could happen.

• Your content's relevance to the Indian market vs US market. Have you differentiated it? Do you need to?

• The competitive markets are different. Your set of competitors is different in each country.

• Google US and Google IN work separately from each other. Point: Google Germany and France recently updated their image search to match other Google properties, many years after the change in the US.

Ranking the same in the US and India is not an expected thing.

[vtmoz]

Hi Kate,

Thanks for the answers. We have same content for US and India like our competitors as the niche is globally popular and accessed. Our competitors are almost same in India and US as the industry is globally extended. We don't see this ranking pattern for any of our competitors. Just wonder why exactly the rankings are hitting each other in these countries. I wonder any backlinks have triggered the Google algorithm. Do you think so? Coz we noticed this post the link reclamation process.

Thanks

[katemorris]

If there is something involved with link reclamation, then this is a very involved potential issue. Meaning, I am not sure someone can figure this out on a forum. If you need help, I recommend contacting Alan Bleiweiss, he is an awesome forensic SEO. http://alanbleiweiss.com/

I will leave you with one recommendation. Don't look so much to your competitors as to what is best for your market. I recommend doing your own audience research. While your major competitors might be the same in the US and India, the relevance and needs of your audience are different. This comes out subtly in many instances of SERPs as the results are a blend of over 200 factors and those factors are different in each country version of Google. They do their own testing based on that market not the world wide market.

Stick to your site and what might be causing the ranking changes on a per page/per topic basis in each country. Separate them and work at this problem from a technical and user perspective.