Does Google's algo look at all traffic mediums with regs to onpage metrics or only organic traffic metrics?

[Cannetastic]

Hi folks,

This is something I've pondered for a while. I've ask a couple of Googlers but no reponse yet and I don't I'll get one!

In your opinion, do you think Google looks at on page metrics like bounce rate for example from all traffic mediums (organic, paid, email, social  referral etc etc) or they only look at on page metrics from organic traffic?

I'm not talking about direct correlations from other mediums. I'm only talking about when a user lands on a website, do the actions they take matter with regards to Google's search algo no matter of the referring medium, or do Google only look at onpage metrics on visits which came to the site via organic search as a medium.

Option 1

As a very simplified example: Google gives extra weight in the SERPs to website A which has an average bounce rate of 30% from all mediums compared to website B which has a bounce rate of 50% from all mediums.

Option 2

Google gives extra weight in the SERPs to website A which has an average bounce rate of 30% from organic traffic only compared to website B which has a bounce rate of 50% from organic traffic only.

I'm not sure if anyone outside Google has the answer/proof of this but was keen to get other people's thoughts.

If you think the also uses one or the other, can you give an insights/proof of one or the other?

For me it would make sense for them only to use onpage metrics from sessions which came from organic seach traffic, but who knows!

Merci buckets,

Gill.

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[iugac]

Hello,

Google definitely has access to the data your are referring, as you can see it in Google Analytics.

My opinion is that there are two major types of sources for the metrics you are referring to: paid (what they can detect) and organic (all organic + what they cannot detect as being paid). It is known that Google AdWords will not influence your organic results directly. It will only benefit you as detailed here: https://moz.com/community/q/can-adwords-increase-organic-traffic

Although I have no proof, I think that Google takes into consideration the organic metrics with priority. I also think that paid campaigns, although they cannot do much good, they could possibly harm your organic if during the paid campaign your site performs very poorly. After all, there is a Quality Score indicator which influences the cost per click so there has to be some kind of connection between the analysis in AdWords and what Google thinks of your page.

All this being said, I would love to see anyone come up with some data sets tested in respect with your question.

[Cannetastic]

Yeah I'm not talking about direct correlations from other mediums. I'm only talking about when a user lands on a website, do the actions they take matter with regards to Google's seach algo or do Google only look at onpage metrics on visits which came to the site via organic search.

I'm not sure if anyone outside Google has the answer/proof of this but was keen to get other people's thoughts.

Cheers,

Gill.

[Cannetastic]

Hi James,

Thanks for the comment.

You talk very matter of fact!

Do you have any proof of what you are saying?

Cheers,

Gill.

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[Cannetastic]

No I'm not talking about faking anything.

The question is, does Google asses on page metrics as part of their search algorithm using the onpage metrics from traffic via all mediums, or only traffic via organic as a medium.

Not sure your answer makes much sense. No worries though.

Cheers,

Gill.