MOZ API - Search Visibility

[thomas.deruiter]

Hello there,

We are looking to see if we can recreate the Search Visibility report through the API. We are wondering which API parameters and metrics we should use to recreate the report? Also, we want to distinguish between traffic coming from desktops and mobile traffic. Is this possible with the API? Which type of account do we need to use for these functionalities: the free account or paid account? We are currently using a free account.

Also: we are wondering if can access historical data with the API? For instance: we want to determine the domain authority from October 2016 off on. Is this possible?

Thanks in advance!

Kind regards,

Bart Minten

[LisaHunt]

Hi there Bart,

Lisa from the Moz help team here!

No, I'm afraid that it would not be possible to use the API this way. The Search Visibility metric depends entirely on keyword rankings and we don't currently offer an API for this or traffic data. We calculate Search Visibility by:

• Taking all of your keywords and the associated URL’s position and applying a click through rate (CTR) for each position.
• The CTRs are then summed
• This number is then divided by the total number of keywords.

We do have a keyword API in our future plans and there is survey you can take to register your interest in a keyword API and tell us what kinds of things you're looking for: https://www.surveymonkey.com/r/YZ58JVH

We use the traffic data provided by GA. You would need to investigate this directly to distinguish between mobile and desktop visits.

Our API contains the link data that you see in Open Site Explorer and only contains the data from the most recent update. The only place to see historical link data is within the campaign. We'd love to be able to store and show previous data as part of our API but we'd need a much bigger boat (by which I mean data center).

[thomas.deruiter]

Hello Lisa,

Thank you for your fast response! Good to hear that Moz has plans for a keyword API! We are greatly looking forward to that! In the meantime we'll make due with the current functionalities.

Kind regards,

Bart