Why does Google display the home page rather than a page which is better optimised to answer the query?

[muzzmoz]

I have a page which (I believe) is well optimised for a specific keyword (URL, title tag, meta description, H1, etc). yet Google chooses to display the home page instead of the page more suited to the search query.

Why is Google doing this and what can I do to stop it?

[Guest]

This post is deleted!

[muzzmoz]

Thanks James. Yes, I'm beginning to wonder of it has been over-optimized.

There are no external backlinks, but there are a few internal links and I noticed they use 'exact match' anchor text. The same keyword is used in the URL, title, meta desc and H1. So maybe over- optimization is the issue?

[lydiagilbertson]

It is also possible that the lack in external back links is a part of the issue as well, if there are a significant amount more pointing at the homepage (if it is also relevant at all to the term that you are referencing).

[muzzmoz]

Thanks Lydia. I will expand on the internal links. I'm assuming:

1. Links from within body copy (eg. product descriptions) is better than any kind of nav link?
2. Anchor text needs to be mixed up and not all 'exact match' text?

Thx

[Guest]

This post is deleted!