Direct To Site Traffic Decline 2

[JMSCC]

This is an update on a post I made a few weeks ago. I notice a siginicant drop in direct traffic this year specifically from Chrome 43.0. I wanted to include data to get a deeper perspective. I have included data on the first 15 weeks of 2016 and 2017. It seems like a spam bot but I would like to hear other opinions. Thank you!

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[Chris_Devona]

It definitely looks like you've got yourself some bot traffic, my friend. Here are a few examples that stand out to me the most:

1. Over 99% of visitors to your website are considered first-time visitors.
2. Your Bounce Rate is at 99%.
3. Page Sessions are a little over 1 page per session.
4. Avg. Session Duration is 2 seconds.

All these reasons listed above are usually tell-tale signs of bot traffic. 99% of new visitors for direct traffic doesn't make much sense. That would mean almost every user is finding you for the first time by typing in your exact URL. Bounce Rate being at 99% also doesn't make much sense unless the page the users are landing on isn't working. Additionally, the average user only stays on the page for 2 seconds and then exits the site. Obviously, this isn't the case. In order to protect yourself against some of the bot traffic, make sure you have “Exclude traffic from known bots and spiders” in the "View Settings" of your Google Analytics.

Hope this helps some!