Ecommerce category pages & improving rankings

[BeckyKey]

Hi Moz

I work on an ecommerce site & am getting stuck with how to improve rankings on category pages.

I have a competitor who writes loads of content for their category pages under tabs & they perform very well. The content isn't particularly helpful, more about their range and what they offer.

I have tested adding similar content under a tab to some of our category pages - with some performing well & others not as well.

I know this isn't ideal, and I'd like some help with an alternative. Does anyone have tips on improving rankings on category pages? I don't have much control on the layout, this is controlled by our parent company which restricts us.

I am researching writing user guides, but these will be on other pages not directly on the category page & the way we have to add them is a lot of manual work for our webmaster, so I can't get them up as quickly as I'd like.

I have seen REI have a small bit of content at the top of their pages that link to guides e.g - https://www.rei.com/c/static-and-rescue-ropes

But obviously their domain authority is so high already, that they don't need as much help as me

At the moment I have some new Chair pages I need to rank, these are competitive and any ideas would be great

Here are some examples:

• http://www.key.co.uk/en/key/ergonomic-office-chairs
• http://www.key.co.uk/en/key/executive-office-chairs

Thank you!

[georgehal]

Can you provide us with a link to your e-commerce site? You could try and create internal links to your category page, because like all category page they have tons of outbound links but little inbound links.

[BeckyKey]

Hi

There are a couple here:

• http://www.key.co.uk/en/key/ergonomic-office-chairs
• http://www.key.co.uk/en/key/executive-office-chairs