Consensus on White-Hat Link Building for 2017

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[Marcus_Miller]

Hey James

It is super tough. The SEO world has for years tried to bend search to their will. Trying to find ways to get sites to rank when often they do not deserve to rank. Organic search is now a fairly mature channel so you will see heavy competition from the big online players (Amazon, Ebay etc) and the more traditional department stores.  Further to this there are the established niche online players in your space.

The problem here is with the entire philosophy - there is no safe, long term way to just build links. You have to create something of value first and answer that 'why would someone link to this site' question. Tough if the product range is just too generic.

Likely there are some content pieces you could create and then promote via digital PR and guest posts - a guest post can still have value if it has a branded link to your homepage and then a link to some content on the site you are trying to promote. If that content is also part of your sales and marketing funnel then all the better.

It's also true that organic search is not the best option for every site. If the budget is not right or the expectations are not on point then... it can be the case that there are other, better options for ecommerce vendors. Shopping Ads are a big win in most cases if done well.

It is tough. Not every national business is well suited to organic search. Not to say it would not help them.  But due to factors from budget to timescales it pays to explore the whole digital marketing playbook and determine what is the best fit.

Hope that helps.
Marcus

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[NickW816]

Marcus, I am kinda late to the party here put thought your question was interesting and wanted to share. A lot of the link building tactics you mention being "blown up" are definitely of little to no value nowadays, however links are still a top ranking factor for infomational, local, and e-commerce a-like. In my opinion, content outreach and promotion is 100% fine and would be silly not to do, this includes social media, but also reaching out to bloggers and websites that are interested in the topic to see if a linked mention or snippet of your content can be used to help improve a current or future post they do.

This requires manual outreach, a lot of time, and some resources, but is perfectly ethical and "white-hat" from what I have read. It seems a popular topic in SEO is "what-not to do" while it can be hard to find an authoritative source sating "what to do" for off-site SEO. Brian Dean of Backlinko covers this a lot and he ranks #2 on Google for "backlinks" and #1 on Google for "on-site SEO".

[Njnbiure45r4]

You can try some guest post or email outreach techniques to do white hat Link building. I have done this on my page of viewsonic reviews that hosted on Netlify.