Page title optimisation - Does suffix keywords matters?

[vtmoz]

Hi Moz community,

We can see in many of the page titles; "brand & keyword" go after every topic like..... "best tiles for kitchen | vertigo tiles". Do Google count this suffix as any other word in page title or give low preference just because it has been repeated across every single page? What if the "keyword" is repeated with topic and brand name as well. I mean which one of the below 2 page titles gonna workout better in correlation with keyword and website authority ?

best tiles for kitchen | vertigo tiles

best tiles for kitchen | vertigo

Thanks

[Alick300]

Hi,

I would go for first option. check first example here @ https://moz.com/learn/seo/title-tag

Thanks

[vtmoz]

Hi Alick,

I can see Google giving importance to second example, that's where I started this question. I can even see many of the good ranking pages are not repeating their "keywords" at page title but making clear with the topic like the Moz page you referred says "What Is a Title Tag | Moz". As per Moz, we can give primary and secondary keywords with brand name at last. But I don't see many top ranking pages using two keywords, rather single keyword targeting are doing better. Please share your thoughts.

Thanks,

[Alick300]

Hi,

I always use two keywords in my title tag (primary & secondary) with brand name and there is nothing I found in my case that title with 1 keyword ranking better then the having two keywords in title.

primary keyword and secondary keyword both ranking well in Google an I just want to remind you that there are several other ranking factors apart from title tag

Thanks

[PatrickDelehanty]

Hi there

Whatever the general public knows you by, use that as your brand. Reason being - it's brand repetition and more than likely what users will search you by if doing a branded search.

Whatever keyword you use, make sure that the keyword appears naturally and organically throughout your content. Do not stuff keywords just so you can rank for that keyword. Search engines (and users) pick up on this very easily, so any keywords or phrases you use, make sure they are relevant to the content you have on the page. Otherwise, you're doing more harm than good.

Here are two resources for title optimization and onpage keyword optimization. Both of these work in tandem, so make sure you're leveraging them properly!

Hope this helps! Good luck!
Patrick

[vtmoz]

Hi Patrick,

Thanks for the answer. That's where we are confused. We been giving the suffix as "brand & primary keyword" like how most of the websites do. Example is "Page topic xxxx | vertigo tiles" where "vertigo" is brand and "tiles" is our primary keyword to rank for. While choosing the same suffix for all pages, "primary keyword" is at the end of every page title. I think how it will work if we bring "primary keyword" along with topic and give just "brand name" and suffix. Like.... "black colour tiles | vertigo". I wonder which suffix will make more impact at Google.

General public search with our "brand name" and only 10% search with our "brand name and primary keyword". So do we need to change the suffix to just "brand name"? Will it helps?