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    JSON Schema with Multiple Affiliations

    Intermediate & Advanced SEO
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    • seo_columbus
      seo_columbus last edited by

      I have an attorney that has multiple affiliations that I want to mark up with JSON schema. What is the best way to do this?...

      Option #1:

      "affiliation": "Example 1, Example 2",

      Option #2

      "affiliation": "Example 1",
      "affiliation": "Example 2",

      Or, is there another way to do this that I haven't considered?

      1 Reply Last reply Reply Quote 0
      • Joe_Stoffel
        Joe_Stoffel last edited by

        Hello,

        Your best option would be to follow the format below:

        "affiliation": ["example 1", "example 2", "example 3"]

        Don't forget to include a comma (,) after the closing bracket if there is another property following this.

        Hope this helps!

        1 Reply Last reply Reply Quote 0
        • Martijn_Scheijbeler
          Martijn_Scheijbeler last edited by

          Yes, I agree with Joe. Option 1 is the way to go as option 2 would most likely rewrite the existing Affiliation schema.

          Joe_Stoffel 1 Reply Last reply Reply Quote 0
          • Joe_Stoffel
            Joe_Stoffel @Martijn_Scheijbeler last edited by

            Just to clarify, my recommended format is not exactly Option 1, but it is close. They need to be sure to encase each individual 'affiliation/example' within it's own set of quotation marks, not just separated by a comma. Without doing so, search engines will see all the affiliations as a single entity rather than individual affiliations. Also, be sure to include all 'affiliations/examples' within brackets [ ]

            See how Moz's set up their 'sameAs' schema? This is the format that should be followed.

            1 Reply Last reply Reply Quote 0
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