Two Companies Merging - Impacts on SEO

[BlueCorona]

Hi there!

I work with Company A. They've decided to merge with Company B (who we don't work with/doesn't do SEO) under Company B's name. (We would then work on Company B's website.)

What would be the impact on SEO if the content from Company A's website is moved to Company B's website, and Company A's website would be deleted?

Factors to consider:

• Both websites have a domain authority of 6 and a homepage authority of 21, and each has less than 5 backlinks.
• Company A ranks much better than Company B (of the KWs we're tracking, Company A ranked on Page One for 15.3% of them, while Company B ranked for 2.8% of them).

So, what I am asking is:

1. If they do the content migration to Company B's website and get rid of Company A's website, what negative impact would that have on SEO?
2. Could we keep both sites, but change the mentions of Company A on their website to Company B? Although the URL would still be Company A's name, could Company B treat this as a microsite and take up more of the search engine real estate since Company A already has rankings?
3. What would be another solution? The companies merging is definitely happening.

Thank you in advance.

[Brandon. 0]

To answer your questions simply, I would maintain the old domain and implement 301 redirects from Company A pages to Company B pages, with special care to keep content intact to some degree. But, if there aren't any pages on Company B that would make sense to be redirected to from Company A, then I'd say you would redirect to the homepage. But, any person that visits Company A would end up going to Company B.

[BlueCorona]

Hi Brandon,

Thanks for taking the time to answer! We appreciate the response and will take what you said under consideration.