Competing Pages on Ecommerce Site - Very Frustrating

[GWMSEO]

We have multiple issues with this situation. We rank #1 for "Lace Fabric", #3 for "Lace Trim", and #80 for "Lace". We also rank for "Lace Ribbon", and "Lace Appliques". The Lace Fabric and Lace Trim pages have plenty of backlinks, wherein may lie the problem.

We have a similar issue for "Satin". "Silk Satin", "Polyester Satin", "Satin Trim", "Satin Ribbon", etc.

This is a very annoying and common pattern. Our backlink profile is sterling, and our competitors with inferior backlink profiles and branded search are outranking us. We outrank them across the board for 2 word terms.

Based on my evaluation of TF/CF, PA/DA, Content, etc., we should be on page 1 for "Lace". IMHO, these pages are competing for the head term. Any ideas on how to eliminate this issue to rank for head terms?

[BartonInteractive]

I hate to respond to your question with more questions, but are the backlinks you've accrued high in terms of quality? And are you adhering to Google's Webmaster Guidelines has to say on the subject?

• https://support.google.com/webmasters/answer/35769
• https://support.google.com/webmasters/answer/66356

Also, have you gone through a proper site audit, checking for Indexing and Accessibility issues before working on linkbuilding?

Best,
Zack

[GWMSEO]

Our Majestic Trust Flow is 57. Our Citation flow is 47. Our topical trust flow is 100% on point.

All links are 100% organic. We have not solicited a single link.

This isn't a bad backlink issue. It's an architecture issue.

[BartonInteractive]

Excellent to hear. Ruling that possibility out, then, here are some additional questions in regards to Indexation, Accessibility, and Content taken directly form the Moz Site Audit Bootcamp:

• Is the load speed acceptable?
• Are any page errors inhibiting visitors?
• Are crawlers accidentally being disallowed?
• Has the page been affected by any search engine algorithm updates?
• Has the site been checked for duplicate page content, 5XX errors, 4XX errors, and crawl attempt errors?
• Does the page use any non-crawlable items such as iframes, flash, java, etc.?
• Are any other pages on the website internally linking to this page to indicate it's importance?
• Could the page be receiving a content penalty due to bad user experience, low quality content, irrelevance to topic, thin / short page, etc.?

My hope is that you'll be able to use this as a checklist to further troubleshoot via the process of elimination.

Also, if these aren't helpful, would you be up for sharing the URLs mentioned in your original question?

Best,
Zack

[Guest]

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