People also searched for

[jamesinhere]

Hi There,

I am promoting an online events website and would like to know adding long tail keywords (4-6 words unique queries) under "People also searched for:" is a good or bad idea on event pages?

My intention is not to stuff page with keywords, although I want to let search engine bot know that particular page is relevant for other mentioned queries as well. So Intent is to sent relevancy signal (via content).

So the heading "People also searched for" could be changed to something like:

• Related searches
• Searches related to
• Related queries etc.

Thanks
James

[BartonInteractive]

Hi James,

This sounds like a great internal linking strategy. (Internal links help search engines identify high value content: Conversion pages, best performing articles, etc.) One common way of doing this would be taking a blog article on one's site and linking to a specific page with it. This is commonly done very intentionally, as it tells search engines which of your pages deliver the most value.

Hope this is helpful!

Best,
Zack

[jamesinhere]

Hi Zack,

Thanks for answering my question. I don't wank to link any pages.

For example: Page is about MS Excel training and At the bottom of page I would like to add:
Related searches - MS excel tutorial, Microsoft excel guide,best way to learn excel online, How to learn excel online.

So in this case, it will be treated as keyword stuffing or will be considered as topic query exploration (For search engines and visitors)to drive more relevant traffic toward webpage.

Thanks
James