Changing Recognized Address Impact Local SEO

[GrouchyKids]

One of my clients is moving offices.

They want to change the recognized address from:

REAL ADDRESS: 4a Normal Road, Normal Area, City, POSTCODE

To:

MODIFIED ADDRESS: Fancy Name, Normal Road, Normal Area, City, POSTCODE

I imagine this may cause issues when one tries to build some citations, with the address not being recognized by the site.  Perhaps there are other issues, can anyone foresee any problems with the change?

Local results are very important to this company, would it be better to stick with the real street address?

[JoyHawkins]

Using anything other than the correct physical address will most likely cause driving directions on Google Maps to not function properly.  Also, I've seen cases where ranking was negatively impacted if Google is unclear about your location.  I'd strongly advise against doing this.

[MiriamEllis]

Hey There,

Joy is correct: the primary concern here is that Google will not understand where you are located, leading to ranking problems. On the user side, the customer may be unable to access correct driving directions, and may end up not finding the business at all. Both of these things impact the business' main goals of being visible and experiencing transactions. So, definitely not advisable.