SEO impact: Link categories on the description of the products

[Tiedemann_Anselm]

Hi,

Is there any positive or negative SEO impact if I link product categories on the description of the products? Ex: At the product page of the Passenger Car Blue, a link to the Passenger Car category of the website on the product description.

Or this is more a UX question?
The product page already has a breadcrumb on top.

Thanks!

[OlegKorneitchouk]

If you want your category pages to rank, then that is a fine strategy. I recommend adding some unique content to the actual category pages so that they rank better.

[BlueCorona]

Hey there!

If there is already a breadcrumb at the top of the page, I don't think this is necessarily something you would need to add. However, I don't think it would negatively impact your SEO results.

Hope this helps!