How to implement Featured Snippets

[ananyab]

Hi ,

I want to achieve Featured Snippets for my client (http://www.theoriginalflame.com). Could you anyone help me on this ?

[jocameron]

Hi there!

The basic process involves:

• Researching and gathering questions that have featured snippets
• Assessing who is asking these questions
• Analyse your content and update it to clearly help people asking these questions
• Work on your on-page optimization and overall site authority to get within striking distance of Featured Snippets

I can definitely recommend reading up on the resources we have on this topic.

Dr Pete has written a great guide here:

https://moz.com/blog/featured-snippets-from-start-to-finish

https://moz.com/blog/ranking-zero-seo-for-answers

Ronell has written about how to win snippets here

https://moz.com/blog/featured-snippets-a-deadsimple-tactic-for-making-them-stick

We also have a guide to tracking SERP Features with Moz Pro here:

https://moz.com/help/guides/moz-pro-overview/rankings/serp-features

I hope this helps, if there is anything else I can help you with please do let me know

Cheers!
Jo

[ananyab]

Thank you Jo.

I have added some question-based keywords in the campaign as suggested in the above blogs. Could you tell me how can one assess who is asking these questions?

[jocameron]

I'm glad those resources helped!

There are lots of things you can do. You can frequent forums or Facebook groups to see what your target audience are talking about. Start discussions on Twitter or other social platforms. You could also put some content live and see if it resonates.

I would recommend starting with this Whiteboard Friday on knowing your audience

https://moz.com/blog/know-what-your-audience-wants-before-creating-content-whiteboard-friday

And this one on more data driven audience analysis

https://moz.com/blog/discovering-which-sites-your-target-audience-visits-whiteboard-friday

Let me know how you get on

Cheers!
Jo