How to optimize an ecommerce catalog that uses parameters only

[Charles-O]

Hello !

I am facing a problem concerning a client's website that has been developped using filters that create parameters - there are no categories. This means that, no matter what I choose as a filter, the page title, desc and my H1 stays the same.

In a beautiful, unicorn rainbow filled world - I could just tell them to restructure their site with new categories/sub categories AND with filters.

For SEO purposes and to find a temporary solution until we can change the architecture, what would be the best choice?

1. Should we create individual pages that serves the same content as the catalog, but with rewritten URL, Title, Description and canonical?
   ie: http:/domain.com/catalog/?brand=moz canonical to http:/domain.com/catalog/brand/moz ?

   I noticed indeed.com does that (https://ca.indeed.com/SEO-Specialist-jobs vs https://ca.indeed.com/jobs?q=SEO+Specialist&l=)

2. Should we dynamise the content depending on which filters has been selected? Of course, some filters are real filters that wouldn't attract or add any value (such as order by)

Thanks for your input!

[Everett]

Hello Charles,

I'm not sure what you mean with the second option. Would you mind providing the domain so I can see for myself? Or consider clarifying, which may also attract more responses.

My hunch is #1 is the way to go here.