How many internal links should a (sub-)page maximal have?
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What would the effect of having too much be? Does google stop crawling after a number and punish more internal links?
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Hi,
The top and bottom line, is how many are needed.
I have clients who dominate huge search terms and have pages with many hundreds of links - others who only have a small number and the only difference between the two is what is actually needed.
If you have so many that the page is confusing, then I would reduce them. If you do have many hundreds, why do you have them? Can they be reduced without affecting usability?
There is no one answer to this and each case much be looked at on its own merits.
-Andy