The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Reviews and Ratings
    4. Paid review service stars in search ads - why is that allowed?

    Paid review service stars in search ads - why is that allowed?

    Reviews and Ratings
    2 2 71
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • PaulS71
      PaulS71 last edited by

      I'm looking at paid review services like Trustpilot, FeeFo and others.

      I'm told I can filter out bad reviews, which I can't do with my Google Certified Stores reviews.

      I'm struggling to understand why Google include these in the reviews it uses for the star ratings in search ads. I know it's a different thing, but surely these reviews are in breach of the rules that Google apply to their own "My Business" reviews? They talk about "Conflict of interest: Reviews are most valuable when they are honest and unbiased" here:

      https://support.google.com/business/answer/2622994?hl=en

      Does anyone have a take on whether Google will drop these as the momentum builds in collection of their own reviews?

      Thanks, Paul

      1 Reply Last reply Reply Quote 0
      • MiriamEllis
        MiriamEllis last edited by

        Hi Paul!

        Would you be able to link our community to an example of Google results for which you're seeing these stars? I think it would help. Thanks!

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        • First post
          Last post
        • Can I use two feeds for Products Reviews Stars
          0
          1
          14

        • Why would the review count be different between the Ad and the Organic result?
          0
          2
          15

        • Any Success Getting Fake 5 Star Google My Business Reviews Removed From Competitors?
          MiriamEllis
          MiriamEllis
          1
          3
          502

        • I'm wondering if reviews services like yotpo and reviews.io are worth it.
          TimHolmes
          TimHolmes
          0
          3
          293

        • Potential Ethical Conflict: Google My Business Paid Reviews
          Travis_Bailey
          Travis_Bailey
          1
          7
          104

        • Will adding schema markup to copied Google reviews show up in organic search?
          MiriamEllis
          MiriamEllis
          1
          6
          625

        • Rich Snippets (Rating stars) not showing up on website in search results
          BrianBotts.
          BrianBotts.
          0
          7
          2.8k

        • How to display reviews from review sites on your own website?
          Everett
          Everett
          0
          4
          1.7k

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy