Can you create town focused landing pages for a website without breaking Google guidelines?
-
I recently watched a webmaster video that said that town focused landing pages are seen as doorway pages if they only exist to capture search traffic. And then I read that just because you can sell your product/service in a certain area, doesn't mean you can have a page for it on your website.
Is it possible to create town focused landing pages for a website without breaking Google guidelines?
-
As long as each page has useful, unique content, shouldn't be an issue.
e.g. I create a page for each town that a restaurant delivers to. I include some random facts about the town (large companies, population, etc - stuff you can grab from city-data.com), directions from that town to the restaurant, some popular dishes and a paragraph of unique text tailored for visitors from that town.
Google has an issue with you scraping a database of every city in USA, templating out some content and tweaking your same keyword across all of those pages.