Our organic homepage traffic just recently spiked from about a typical under 20 per weekend to about 820 -- what could be causing this?

[Martijn_Scheijbeler]

Have you checked the landing pages that relate to the keywords? In that case you would hopefully be able to see what kind of pages are trending at the moment and increasing your traffic. A big increase in traffic might have an influence, but in the end 800 searches more daily are not that much.

[brettmandoes]

Hi Rick,

Try checking your traffic against the secondary dimension "hostname". If a large number appear to be invalid hostnames then you've got yourself an answer. Referral traffic, also known as ghost spam, can be removed with an include filter. Moz wrote a great guide on how to do this here: https://moz.com/blog/stop-ghost-spam-in-google-analytics-with-one-filter

If you're at all concerned that the traffic could be ghost spam and you don't have this filter in place, then an easy means of checking is to implement the filter on a test view and see how it impacts your data. Just make sure you create a new view to test it on first, because I had a client accidentally exclude all of his valid hostnames and lost every last bit of actionable data.

Hope this helps!

[marketingdepartment.ch]

Hi Brett,

Thank you for the info. Would all of this still apply if the traffic is considered organic and not referral?

[brettmandoes]

Yes, because this filter is based on the hostname. If a bot is spoofing the source but does not have a valid hostname (and most will not) then it will be filtered out by the include filter. Go into your GA data, go down to the source/medium report under acquisitions and set the secondary dimension to hostname.

If you're seeing something like (not set) next to Google/Organic traffic in the source then that's spam. I've got some in my unfiltered views as well. From the article I sent you:

"On the other hand, valid traffic will always use a real hostname. In most of the cases, this will be the domain. But it also can also result from paid services, translation services, or any other place where you've inserted GA tracking code."

So just make sure you compile a list of all the valid hostnames for your website and you should be fine.

[marketingdepartment.ch]

Hi Brett - thank you! Do I have this set up right? I'm just seeing normal sources from what I can tell. https://www.screencast.com/t/t9VW5tSz

[brettmandoes]

Not just yet. Click on the secondary dimension drop down bar and type in hostname, or find it under the behavior bar. You can also look at just google traffic by clicking on Google first then setting the hostname as the secondary dimension. It should become apparent at that point if you have a lot of bots spoofing your traffic with a fake source.

[brettmandoes]

Hi Rick,

Since I haven't seen a response yet, I'm assuming I wasn't clear enough in my explanation so I went into an unfiltered view for one of my clients and found some ghost spam, then skitched it so you could see how to get there and examine it yourself on your website. Hope this helps!

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[marketingdepartment.ch]

Hi Brett - I was able to go into this filter and I didn't see anything out of the ordinary.

[marketingdepartment.ch]

https://www.screencast.com/t/2lPmQO4BI

[brettmandoes]

Hi Rick, sorry for the hiatus, I have a couple other questions for you.

1. Have you set up conversion tracking? Has there been an increase in conversions?
2. Do you have any campaigns running? Print, broadcast, radio, etc.? Many offline campaigns cause a boost in organic searches for my clients.