Is Moz Local useful for a specialized small business?

[amybethmegjo]

I can see the use of Moz Local for businesses for the general public, like a restaurant. But is it useful for a more specialized business like a recording studio? The studio ranks high on Google already for our city (usually #1 but some days #2). It's not like people are driving around and grab their phone to look up an emergency recording studio stop. Is it useful?

[KevnJr]

It works for us, we're a custom sign shop and commercial printer. I believe managing your NAP is always important an ML helps me this that. We recently upgraded!

[amybethmegjo]

Thank you, Kevin! That's good to know. I might give it a try!

[brettmandoes]

Define "useful". What business outcome are you hoping to achieve with it? If your intent is to get your business onto a host of local directories, then it's useful. If you want to ensure you have a good position in the map pack and local organic SERP, then it's useful.

If you're already ranking highly in spot #1 and #2 and don't care to be on directories, then maybe it's not the tool for you. It's a relatively small expense, and I think having accurate NAP+W information around the web can only be of benefit to your business, so I would recommend it. However it really depends on your budget and what outcome you hope to achieve. I don't expect it to generate a ton of leads for you.

[amybethmegjo]

Thanks for the response, Brett. By "useful" I mean ultimately an increase in leads. I'm not sure if people look us up in those ways. But I think I'm going to give Moz Local a try as the price is low and it certainly can't hurt. I believe it also can boost SEO some as it further legitimizes our business.

[MiriamEllis]

Hi Amy,

Thank you so much for considering Moz Local. Kevin has done a good job of summarizing the main reason a business might choose Moz Local - it's always important to manage your location data, and this is what Moz Local primarily does. The product ensures that you've got correct and complete information on the most important local business data sources. It also enables you to track, for example, how users are actually interacting with your Google My Business listing (like clicks-to-call, clicks for directions, clicks to your website) and alerts you to incoming reviews on a variety of platforms. Moz Local is also a life-saver if your business re-brands, moves or changes other basic data, enabling you to get all the platforms updated in a single step (instead of having to edit all your listings manually, which is a major pain!). You can see a full list of features here: https://moz.com/local/features

As for leads, yes, we have seen leads increase in some case studies we've been doing, but that's not something we can guarantee, as each business' competitive scenario is unique. Please, let me know if you have any further questions about the product. I'm happy to keep chatting.