Keyword Stuffing

[znotes]

Hi all,

I've been looking around at some of our competitors websites and I've been noticing huge amounts of keyword stuffing throughout the pages and also grouped within the bottom of the page. From what I've been taught it's not a good thing to do and you can be penalized for it. What's anyone else's take on keyword stuffing and how it's looked upon in 2017? Is there a max amount of keywords you should have on your page?

Here are a few URL's to the websites I'm talking about and their webpage.

https://www.walmart.com/cp/personalized-gifts/133224 - Keyword stuffing in the bottom group text  for the word "personalized"

http://www.personalcreations.com/unique-groomsmen-gifts-pgrmsmn - Keyword stuffing in bottom group text for "groomsmen"

http://www.groovygroomsmengifts.com/ - keyword stuffing throughout page for "groomsmen"

[KevinBudzynski]

No, it's not a good thing. Write content toward your prospects and keep kw density as natural as possible. It's quality & uniqueness that matters (still need to optimized for on-page though).

All the examples appear to be keyword stuffing and useless for prospects (copy isn't natural, kw rich and below the fold). Not something I would do. If they are high in organics, related to another factor (ie: DA's are high).

[EGOL]

I almost didn't go look at that Walmart page because I thought that they were above keyword stuffing for SEO purposes.  However, I did go look at was surprised.

I my opinion, WalMart has added a few hundred words of total yada yada yada text that is designed for nothing other than search engines.  They probably know that humans are not going to read it and they floated it so low on the page that nobody is going to see it.   So, without knowing who did this and their intent, my guess is that this text was created for nothing else other than SEO purposes.   They want some paragraph text on the page and have done a fine stuffing job on it.  Overstuffed in my opinion, but done in a way that search engines are probably not going to be concerned about it because it is in natural language.  This stuff might have positive ROI.