Conversion drop after site move

[seoman10]

Have just migrated current and active site to Magento 1.9 and a new hosting package (dedicated and reasonably powerful for what we need).

But we seem to have had a drop in conversion rate.  I don't really know whether it's anything to be concerned about the moment.

I've set up extensive server level 301 redirects for old pages.

Would be glad of any thoughts?

Thanks you

[KevinBudzynski]

Yes, it's typical. Users aren't familiar with the new site and conversion will drop a bit. If it's a small deviation, just keep your eye on it. If it is large, could be caused by many factors including: internal links, layout, cta's, ux/ui, copy change & etc. Did you check search console/analytics for any clues?

[seoman10]

Yes, interesting I did wonder as much.
We identified that the menu bar may be at fault, so we A/B tested and noticed a substantial increase in conversions.  Unfortunately, we have now put live and conversions of dropped again!  
There is a slight change in the URL structure, but everything is redirected as far as I can tell.

Wondering if it's just Google getting its head around it again.

[Guest]

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