Keyword On Page 1 Everywhere but Google (Site Specific)

[Mike.Bean]

Website: www.wheelchairparts.com
Keyword: wheelchair parts

My website is #1 or #2 on almost every search engine besides Google. Google has us bouncing between the bottom of page 2 and top of 3. However we are on page one for "wheelchairparts".

I need to get a link building campaign going for this site. I feel it's more difficult for ecommerce websites and nothing seems to fit in with Rand's Mozcon 2016 Link Building talk except hacks. I need to find a flywheel.

Either way, my question is what can I do other than link building to get on page 1 of Google for the term "wheelchair parts"?

Thanks in advance!

- Mike Bean

[EGOL]

Create some content that clearly explains and illustrates with photos or videos how to do the most common wheelchair repairs using your replacement parts.   Lots of people searching for this information and information about the parts will find this content and use it to repair their wheelchairs and order the parts from you.  Some might share it on social media, twitter or link to it from their blogs or websites.  Organizations who serve people who need wheelchairs might also recommend it.

[Hurf]

I'd also look to write content to take advantage of 'Featured Snippets' by creating content that answers questions that relate to wheelchairs - even those that aren't directly related to just their parts (using Keyword Explorer, with Display keyword suggestions that > are questions  with keyword 'wheelchair') and write copy that directly answers those: Here are some examples I found:
'Which wheelchair is right for me?', 'How do I get a wheelchair?', 'What to do with old wheelchairs?' etc.
without trying to shoehorn links in EVERYWHERE, instead, drop a link into the articles that do relate closely to this keyword. You'll gain more in the long run by establishing yourself as an authority on all things wheelchair related, and raise awareness of your service in doing so.

Featured Snippets:

https://moz.com/blog/ranking-zero-seo-for-answers https://moz.com/blog/featured-snippets-from-start-to-finish https://moz.com/blog/what-we-learned-analyzing-featured-snippets

I hope that helps.

[Mike.Bean]

Thank you both.

These are great idea's and both can actually generate links. There is a lot of work to be done.

Thanks again,

- Mike Bean

[Hurf]

It never ends, my friend!

Good luck!