Which domain extension would benefit my SEO the most? Old vs New .com or .shoes

[KnowHowww]

Having a keyword in a top domain extension like .com could benefit your SEO. Well I think it was like that. 
So if you would sell cars and you had cars.com it could benefit.

But is there something to say about the new extensions like .shoes.
Do they have the same impact or are they just not old enough? A domain like cars.com is probably registered since the beginning of the Internet so it carries more weight.

I'm curious to hear your opinion on the matter.

Thank you in advance,
kind regards,

Eelco

[MarieHaynes]

According to Google, all TLDs including the new ones are treated the same when it comes to ranking.

Personally I think that the .com is still the better choice for most sites because users recognize this as a "normal" thing. If I was presented with either brandname.com to click on or brandname.shoes to click on, I'd like prefer the .com.

The times where I think a new TLD might be good are for those where the .com is taken but not being used. There is still a bit of an exact match boost and I think if you can get the exact match with one of the new extensions this could give you a very slight ranking boost.

But really, given the choice I'd still want the .com.

[Hurf]

Hi Eelco,

This extract is taken from an article on Search Engine Land "Google Explains How It Handles The New Top Level Domains (TLDs)": http://searchengineland.com/google-explains-how-they-handle-the-new-top-level-domains-tlds-225671

"Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?
A: Overall, our systems treat new gTLDs like other gTLDs (like .com and .org). Keywords in a TLD do not give any advantage or disadvantage in search."

Personally, I think it's inevitable that we'll see wider adoption of these new TLDs (despite them having a 'vanity' feel about them at the moment) because, quite frankly, all of the good .coms are gone!

I hope that helps!