Rich snippets not showing up in Google

[znotes]

Would anyone know why after adding schema.org markup to a websites products, reviews and ratings why it still isn't showing up in Google SERPs? Does Google pick and choose who's rich snippets get displayed on a random basis or some other criteria?

[Andy.Drinkwater]

Hi Zack,

Have you checked search console for any errors or warnings? It would also be worth trying the Structured Data Testing Tool here.

When were they added to the site?

-Andy

[znotes]

Hi Andy,

Thanks for the quick reply, we did not get any errors or warning from our search console when this was implemented. We added the star ratings markup to our product pages back in early Nov or late Oct of 2016. We also have price and availability markup on our product pages.

We did take a look at our one of our product pages using the testing tool and everything seems to be fine. I've heard from a few others that it's really up to Google whether or not they choose to show the snippet features in search but wanted to know if anyone had any advice.

https://search.google.com/structured-data/testing-tool#url=http%3A%2F%2Fwww.uncommongoods.com%2Fproduct%2Felwood-the-rainbow-unicorn-mug

[Andy.Drinkwater]

It is up to Google Zack and there is never a guarantee that they will show, but you would like to think that they would be adopted at some point.

What I would also suggest, is having a look on the Google forums for help as well.

-Andy