What's the average rank update time after site and/or backlink changes?

[JCCMoz]

What's currently the typical time, ON AVERAGE, it takes to see ranking changes when significant improvements are made to significant ranking signals on a long-established (as opposed to brand new) website?

Does the rank update associated with on-page optimization happen sooner than addition of quality backlinks?

[Ria_]

Depends on the frequency at which Google crawls the site. If the improvements are all on-site then you wait until Google next crawls the site, and you should see your rankings improve, or you can request a URL fetch and submit to index via Google Search Console to prompt Google to crawl your site asap. Then you can see the position changes that very day - sometimes within minutes, sometimes within hours.

If the improvements made were off-site then the same applies, except that you can't request Google's Fetch URL tool. You just have to wait until those sites get crawled, and see what happens. Depending on how frequently Google crawls that site, it could take hours, days, weeks or even months.

[Fahad5Saleem]

I have also Question One, i don't understand how is this website : competitor website  clashroyale-gemme  .com/   beter them my website  i analze i have more more backlink and my website is strong have good seo  but not on first position, you can tell me what is problem, my website is 4-5#  and competitor 1# ..

[Ria_]

You're more likely to get advice if you created your own question than hijacking someone else's, since it's a completely different question. Good luck!

[Fahad5Saleem]

i now fix. thanks for suggestion

[JCCMoz]

That makes sense so essentially you are saying the ranking update takes minutes to "sometimes hours" from the point that Google crawls and adds the changes whether for the target site or a referring site? Obviously on the target site you can see the crawl frequency through the Webmaster Console.

I would guess that it isn't that difficult to guesstimate the average crawl frequency of other sites based on working on a variety of sites and seeing how long crawls take to get updates.  I've seen on prominent forum sites new forum posts appear within minutes.  An old, outdated site with years old static content I would guess it gets crawled no more than once every???

So it would seem a reasonable  answer to the question is 5 minutes to a week for the majority of sites ??

I would expect there are a lot of people on here though with long-time experience with a variety of websites that could confirm the typical average.  "Hours to months" is a very wide range.  Think of a bell curve where the middle portion of the curve represents 2/3 of all sites.  What's the average rank update delay for the middle section of the bell curve?

[Ria_]

Yeah, I mean with big news sites you can see that their articles get indexed by Google almost immediately after it's published. As you said, depends on the prominence of the site, as well as how deep the page is within the site structure. On ecommerce sites, sometimes you can see that product pages that are really deep within the site structure and buried amongst thousands upon thousands of other products won't have been crawled in like 2 months.

You can always check pages in Google search to see when the page was last cached or, if you're using Chrome, by appending "cache:" before the URL in the address bar (e.g. cache:www.moz.com). Gives you the date and time of Google's last cache of the page. Could always monitor that every day on another site for up to a week, and see how many times Google crawls it in a week to get an idea of frequency.