Country specific SEO

[Iannaude]

Hi I have a question regarding country specific SEO and what would the best approach be?

I have website A which is currently ranking well in Google country A, I would now like to introduce a new website B which is only specific to users in Google country B.

The only difference between the 2 websites is that website B will have different prices and products for the users in Google country B. From a development point of view we would like to only have one instance of the website which can be served to users in country A and B all that we would do is change some of the content and prices based on the user IP which means that users in country A see a different version of the website to users in country B.

Is this approach fine from and organic point of view? Or would we need to have 2 separate websites and make use of Href Lang?

[Tymen]

Hi Iannaude,

I would either rank for both countries with 1 website or rank for 2 countries with 2 websites. 2 websites means; 2 x unique content so is 2 x the work. Depending on the number of products you should make a decision what you want to do.

Good luck!

Tymen

[Iannaude]

Thanks Tymen for your response. Yes exactly in order to maintain 2x websites it will be more resources that is why we would like to keep one website. But I thought I would just check in with the community in order to make sure from an organic point of view and hiding content for users from specific ip's that this doesnt have a negative effect on our organic traffic.

Thanks again.

[gfiorelli1]

Refreshing content on the same URL based on the users IP is a very bad decision in terms of international SEO, because Google will see only one of the two versions.

What you have to do is, eventually:

1. or change the visible prices and currencies depending on IP of the users (but letting them still being able to change the currency for UX) but not changing the content.

2. or creating a second version (in subfolder for instance) targeting the other market you desire to target.

The second one is the best solution

Yours is not.