HELP!!! Steep Drop in Organic Traffic Starting 11/1/16

[Kingalan1]

Starting November 1st, organic web traffic from Google dropped from an average of about 60 visits a day to about 5 per day. So we are more than 90% off!!!!

At the end of September, we modified the header of the site to simplify it. We also added a snippet of code to each page to enable Zoho "Sales IQ" to work. Sales IQ enables us to track visitors and engage in chat sessions with them. Apart from that no changes have been made from the site.

Any ideas as to what could have caused this drop in traffic? Was there a Google update at that time that could have caused the drop? Or could the recent site changes have caused this?

I have attached a Google Webmasters Tool report showing the drop in traffic.

I would very much appreciate some insight into this, as all organic traffic to our site has ceased.

Thanks,
Alan

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[Kingalan1]

I forgot to mention the Zoho Sales IQ Javascript code that was pasted into the site was the following:

Could this cause a traffic drop?

[DonnaDuncan]

Kingalan1,

I only took a quick look, but I don't see the Google Analytics tracking code in the source code. Is it possible it was removed?

[Kingalan1]

Hi Donna:

I seem to recall that in 2013 we migrated to Google Analytics with "Goals" set up. This was set up in a manner that did not use tracking code. I am not a developer and it was 3 years but I distinctly remember extensive efforts to implement this more sophisticated tracking.

Today my developer confirmed that traffic has not dropped in the last few months, however Google Analytics has not been able to detect of track this traffic since the Zoho Java script for the Sales IQ product was installed.

Any ideas or suggestions???

Thanks,
Alan

[TimHolmes]

Like Donna, I too cannot find any mention of Google Analytics or Google Tag Manager on your website. because of this you will not be getting any data from a visitor perspective to your pages being shown in your reports.

[DonnaDuncan]

It's a relief (that your traffic has not dropped)!

I suggest you go to the sales IQ support forum for a starter. Someone there may be able to help. I saw one other thread about analytics not being accurate and it was resolved by an employee fairly quickly.