Google Knowledge Graph Missing Telephone Information/Multiple Locations

[lunavista-comm]

Does anyone have experience correcting the Google branded knowledge graph for a local listing? We have an issue with the knowledge graph not displaying telephone numbers on a clients local knowledge graph panel in the SERPs (for desktop searches). We manage over 1,500 local listings for the same company and the majority of those listings display telephone numbers on the right hand side of the branded knowledge graph panel. However, a handful do not display a telephone number. If you click through the map section of the knowledge graph panel, into the Google Maps/Google My Business page the numbers are listed, they are just not showing up on the knowledge graph panel in the SERPs.

The local numbers are listed on the Google My Business page. Does anyone have any experience with this and can recommend what other items we should check for that could help get the numbers to show up on the on the knowledge graph panel in the SERPs?

Thanks for the help! 

[DmitriiK]

Howdy.

Knowledge graph is heavily affected by schema. Here is a help guide from Google - https://developers.google.com/search/docs/guides/enhance-site

Also, of course, it's affected by time and popularity of your websites/companies. If lots of people are driven to those pages, google will update it faster.

Hope this helps

[MiriamEllis]

Hi Tim,

In addition to that important link Dmitrii has shared, things to consider:

1. Be sure each location has its own local phone number

2. Be sure each location has its own landing page on the website, featuring that number

3. Be sure citations for each location clearly, consistently feature that number on the major platforms.

Differentiation of locations and consistency of data likely play a role in Google's trust.