Simple question: I wonder if I'm over internally linking?

[BobGW]

Hi,

What's you guys' policy on how much to internally link. I do it a lot - whenever it makes sense, but hold off if I just linked to the same page in the last paragraph, for instance.

Would like to know your thoughts to see if I'm overdoing it. This is for Ecommerce blog posts, category descriptions, and product descriptions if that matters.

Thanks.

[Martijn_Scheijbeler]

Hi Bob,

Usually we try to link to everything that makes sense in the context of the content. Look at WikiPedia for examples, I'd argue that they're one of the best sites on the web together with IMDB that really know how to set up internal links, they do it a lot but also all of them make complete sense and are incredibly relevant. In their case it's all automated.

For The Next Web we try to link internally into post to things that are relevant and some elements are automated in that process to make sure we could always link to certain pages, but we also made sure that the user finds that interesting. We basically never link to the same pages twice from the content.

Martijn.

[BobGW]

I looked up IMDB, seems to be that movie/celebrity/TV website. It is well interlinked, but I don't know if that's it. I guess the more (with great relevance) the better.

I like the never twice rule, why do you do that?

Thanks.