Homepage target keyword less volume than subcategory keyword

[clarasboutiqueusa]

As an example - let's say that I have an online store that sells home accessories. Within my store, I have categories like "kitchen accessories", "bedroom accessories", and "bathroom accessories" among others.

Naturally I would want my homepage to be the broadest keyword that best describes my store's offering (i.e. "Home Accessories"). Then, on my sub-category page, I would target "Kitchen Accessories".

In this example - let's assume "Kitchen Accessories" has more search volume than "Home Accessories". Would it be better to focus on that keyword on my homepage instead?

Example Current Homepage Title: "Beautiful Home Accessories - Crate + Feather"

Alternate Homepage Title: "Bath, Bedroom, and Kitchen Accessories - Crate + Feather"

Which one would you do assuming everything is equal aside from search volume?

[EGOL]

There is nothing wrong about optimizing your homepage for a subcategory of your website.   The homepage is usually the strongest page of a website and should be used to your best advantage.  Some businesses change the optimization of their homepage from season to season, targeting the merchandise that is most profitable for that month.

[Tymen]

Hi Clara,

Good question. I have had the same issue. I made the decision to go for your option 1. So Home Accessories and than make category landing pages for the categories Bathroom, Kitchen etc... Reasons: 1. Volume is not necessarily the key factor: lower volume can be more valuable because of better quality traffic) 2. As Home decorations really describes what you do it is the honest truth about what your site is about. And you dont wanna be lying to Google now would you? ;). 3. And if one would look for kitchen accessoires and would also see Bathroom, bedroom etc it could be confusing. You want them to be landing on your Kitchen page and not your homepage.

Hope it helps!

Regards, Tymen