Where does text in Google business listing description come from?

[RickyShockley]

Had a question from a freelance project I'm working on and have to admit..I was stumped.

When you Google the business "Salute Market Palm Beach Gardens", in the right sidebar there is a short description that reads "This patio bar serves small plates, wine & cocktails in a cozy space with an attached upscale deli."

I have no idea where that text is coming from or where it is controlled..thoughts?

Thanks!

Ricky

[MiriamEllis]

Hey Rickey!

What you are referring to is called an Editorial Summary. Originally, these came from Zagat, but at this point, Google's documentation simply mentions that "Writers compile these short descriptions, which give you a quick snapshot of a popular business." They may be based, in part, on 3rd party sources, and do not appear to be algorithmic. Google does not give any further specifics about the identity of these 'writers', but I think it's a fascinating and poorly documented facet of local business listings.

Are you seeing a bad editorial summary you're trying to correct, or were you just curious about this?

[RickyShockley]

Hi Miriam,

Thanks as always! The problem in this case is that part of the description is not accurate. The business no longer has a deli, which is mentioned there.

Thoughts?

[MiriamEllis]

Hi Ricky,

Got it. On that page I've linked to, Google gives instructions for what to do if an Editorial Summary is wrong. Please, check that out.