A question about title tag when the page has 2 services.

[Raymondlee]

Hi all,

Assuming a company has two services: SEO and PPC. Here is the situation: I would like to focus on SEO for now but also don't want to leave my PPC service out of the page. SEO accounts for 60% of the content, while PPC accounts for 40%. Assuming the content (SEO + PPC) of the page will not change, which title tag would you prefer, and why?

• SEO | brand name (Is it appropriate that the title focus on SEO but the content of the page contains PPC)
• SEO | PPC | brand name (Will the keywords dilute each other?)
• SEO | SEM Agency | brand name (The idea behind it is that SEM includes SEO and PPC so I think Google would be OK with the page ranking for SEO and also including PPC in the content.

I really appreciate your help and explanation. Thank you!

[DmitriiK]

Hi there.

Well, I recommend braking that pages into two different pages. If that is completely out of the question, I recommend version #2 to tell people that you offer both of the services.

P.S. I hope these are not actual titles, but examples, otherwise you need to expand on them

Hope this helps, Cheers!

[ConclusionDigital]

Hi Raymond,

I would go with what Dmitrii is saying. When pointing out all of your services I would go for example your homepage with general information on (all of) your services and create a separate page per service, so you can optimize the page for the specific service (or topic). When writing the content for those pages I would take into account those pages to be complementary to each of your services, so you can add internal links from one page to the other and vice versa.

André

[Raymondlee]

Hi Dmitrii,

Thank you for your response. In version#2, will those 2 keywords dilute each other? How bad is it gonna be? Thank you for your patience.

Best,

Raymond

[DmitriiK]

Well, yeah, to the extent. But your whole page is about two different services, so, this will not make or brake it

[Raymondlee]

Thank you, the title should be consistent with the content of the page.