Facebook Pixel Installation

[Gavo]

We are looking to setup conversion tracking for an Ad on Facebook.

Upon selecting the Ad objective as a conversion, the pixel code is eventually provided.

However, we are unsure, do we put this pixel code in:

1. In the head tags of the header.php of our Wordpress website

2. In the head tags of the page where a conversion is recored (i.e. the Thank You page of our website)?

If it is the second option, is there a Wordpress plugin that will enable this to be easily done?

Thank you for helping us clarify this!

[Guest]

This post is deleted!

[seanginnaw]

Hey there,

I would say the easiest way to do this would be through Google Tag Manager. If you can put the container on all pages of your website, it has a bunch of support for adding 3rd party tags (such as Facebook, Twitter etc.) within the interface and you can add your tag and deploy the container in seconds.

All the best,

Sean

[cosullivan]

Agree completely with Sean. Use GTM.

Are you using the 'new' facebook pixel?

If so, the pixel goes on all pages and then you place the conversion pixel (with your standard event) on the Thank You Page.

Having the pixel on every page also allows you to remarket to visitors.

Duracel Tom's plugin is a good one to install GTM on your site.

[Gavo]

Thanks for everyone's responses here, we appreciate it. We will use GTM to install the pixel and will also try Duracel Tom's plugin for our Wordpress site.