Does replacing of external redirects impact SEO?

[vtmoz]

Previously I have asked about the replacing of internal redirects with actual live pages. The answer is, yes it'll work but may not be huge impact.

Now I am concerned with external redirects. We have enough number of external redirecting links. I am thinking to replace them with actual landing pages. Will this improve SEO?

Thanks,

Satish

[becole]

vtcrm, I'm not sure what you mean by "external redirects', although I suspect that you're referring to links from other websites that are pointing to a page on your site that doesn't exist. So, you are redirecting that page to another URL on your site.

If you are able to create content on a URL that's appropriate for the link that it's pointing to, then great--that should actually help your site's overall SEO. You'll be able to recover some traffic, as well. So, anytime that you can get rid of a redirect from an external site and replace it with content, that's a good thing.

You may also want to look at your crawl errors in Google Search Console, there may be pages that have traffic and links that you can also create content on--if you previously removed those pages from your site.

[vtmoz]

Hi Coleman,

My question is not exactly the same but you have given right answer in different prospective. As you said we have many external links pointing to our non-existing pages of our website. So we been planning to redirect those to right pages rather than creating pager for such incoming links. Will this helps? We cannot create pages as we already replaced with new pages.

My actual question is: We had referred to many external websites from our website or blog pages which are not actually direct links but redirecting and landing. Do we need to replace such links with actual landing pages? Will this helps us anyhow in SEO or completely negligible?

For example: If we have mentioned example.com/seo and it's redirecting to example.com/sem. Do we need to replace /seo with /sem here?

Thank,

Satish