What are the Google guidelines on embedding a review summary?

[RosemaryB]

We have a enterprise (well known brand) client who is asking about the Google guidelines on embedding reviews from a 3rd party website(s).  Essentially the client wants a "summary" of reviews on their landing pages.

We are well aware that the Google best practices do not permit structured data for curated reviews.  However are there any guidelines saying that a review summary in general is in violation of webmaster best practices?

Thanks

[Tymen]

Hello Rosemary,

For a site I work on I added the rich snippets from 3rd party Review company in my footer. This results in "golden stars" in my SERP results aswell as on Adwords. This increased traffic instantly. See more on: https://developers.google.com/search/docs/data-types/reviews

The 3rd party I use offers several options to display a summary of reviews so perhaps they can help you.

Hope it helps,

Regards, Tymen

[katemorris]

I do not believe that having a summary or even those reviews on the page is against guidelines, they just don't want you using third party reviews (those reviews that were not left on your site specifically) to show schema data that they use in SERPs.