Exact match .org Ecommerce: Reason why internal page is ranking over home page

[BobGW]

Hello,

We have a new store  where an internal category page (our biggest category) is moving up ahead of the home page. What could be the reason for this? It's an exact match .org. Over-optimization? Something else?

It happened both when I didn't optimize the home page title tag and when I did for the main keyword, i.e. mainkeyword | mainkeyword.org, or just mainkeyword.org Home Page. Both didn't help with this.

We have very few backlinks.

Thanks

[seo_plus]

how are you measuring "moving up"?  is this a multi-word query you are using?  are you using external rank checking tools or a browser search?  Are you incognito in that query?
my guess here is this is a result of internal linkjuice and the signal generated from that is better than that of the homepage, specifically on that term.

it is also forecast that this "moving up" is generally considered to be temporary in nature - are there changes since posting?

[BobGW]

This resolved. It was internal link anchor text