How to correctly handle award badges

[JohnWeb12]

Hi, we have a client that is a prominent camera store in town.  We are interested in creating a photo contest in which our client would have categories for the photos (people, places, things) and awards (gold, silver, bronze).  We would like to create a badge for the winners that could be displayed on their websites.  We are looking for some tips/tricks on how to get the most out of this promotion for our client.  Also, from what I've read, it looks like we will have to nofollow the links in the badge.  Is that still the best practice?

[DmitriiK]

Hi there.

I wouldn't say that those links HAVE to be nofollow. It depends on how client handles it. If basically they'd like to give you credit for that badge than i don't see no reason for using nofollow link.

Here is an idea for you. Talk to winners, see if they would like to write (or post pre-written) blog post or an article about how they got that badge, how proud they are etc, and mention you in that post (with a follow (or nofollow) link). That way the badge doesn't even have to have a link. And everything is very organic and natural.

Hope this helps