SEO - Google Local Listing & Same Day Delivery

[BeckyKey]

Hi

We are looking to offer same day delivery if you're in a 20 mile radius to us. I'm trying to do some research on how to optimise this for Google organic listings.

Would this be the same as optimising for a local business listing?

I'm not sure where to start. Thanks!

Becky

[seanginnaw]

Hey Becky,

I would say to check out the competition for this - for example, search for 'same day delivery {your business service}' into Google and see what comes up.

An example search on my screen turned up a bunch of local retailers that have optimised their '/delivery-information' pages to shout about the 'same day delivery' option. Almost all of the top 10 mentioned their 'same day delivery' option within their page title and meta description also, with a couple of them featuring the whole 'same-day-delivery' term within their URL.

If you're going for the local searches such as 'same day delivery {your business service} in {location}', then I would recommend writing a section about the delivery option within each of the location pages for search engines to pick up. It wouldn't hurt to mention this within their page titles and meta descriptions also.

I hope that helps!

Sean

[BeckyKey]

This is really helpful thank you.

We do have a huge range of products, so it would be hard to choose just one.

Would this be a case of still optimising the delivery page?

[seanginnaw]

Hey Becky,

I would optimise the main 'delivery' page on the website to account for these terms.

If you have a whole bunch of products, I'm guessing there's a small snippet of information on each page that mentions delivery options? I would amend the delivery snippet on every page (hopefully you can do this quickly in the CMS) to mention 'same day delivery'.

This way, when someone searches for a particular product with 'same day delivery' in their search query, product pages will likely show higher in search results because it's mentioned on the page itself.

Hope this helps,

Sean

[BeckyKey]

Great thank you.

I haven't looked into local optimisation before so this helps!