How do i find what good keywords are for my company's website?
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Use Moz's keyword research tool to identify good keyword opportunities for your company. Write useful content and build backlinks. I would start off by reading the beginner's guide to seo before you do any work though.
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Hi
This is how I'm doing that:
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Check topics/base keywords that fit your website/company niche.
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Check top10 competitors with those topics and copy their websites.
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Use semrush.com (ahrefs.com, majestic.com too or similar to them showing traffic stats) to find the keywords each website ranks. Do the same with base keywords to find more of them.
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Make a sheet (or upload and combine) with them. Don't forget to leave search volume and keyword difficulty score.
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Sort by searches and difficulty.
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Pick what you think is good and adequate to your niche/company. Make another sheet (number of keywords can be hundreds but no worry about)
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Check in your serpmachine (any that can check positions for desired city/country) if you're already ranking for those selected keywords (probably not or way below top10).
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Combine serps, urls, searches, keyword difficulties into next sheet (or add columns to that second sheet created).
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Decide what to choose.
Rest is about writing content, building links and so on... but you'll get nice keyword list with good searches per month you want right?
Krzysztof
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