Please list some e-commerce sites that integrate lots and lots of content into a beautiful design

[GManSEO]

And DON'T SAY AMAZON!!!!

I'm looking for beautiful examples of sites that are content rich without distracting customers from converting.

[danatanseo]

One of my favorites: http://www.bhphotovideo.com/indepth/  Maybe it's not so much the design that gets me (i'm not a very visual person...ironically...but their content is ridiculously good and they've got a ton of it).

[danatanseo]

Oh and one more. I think they've actually won some awards. This site is an excellent example of how to make a boring product extremely fun and interesting:

http://www.newpig.com

[GManSEO]

Thanks for the suggestions Dana!