IP Address location v Server Location Penguin 4/Possum

[CFCU]

Hi All,

Our hosting provider have their IP address range in Melbourne but offers servers in Sydney or Melbourne..  If we were to take a server in Sydney and an IP address from their Melbourne range (only IP range offered) will the new localisation updates to the Penguin/Possum Algorithms serve less up to our clients in Sydney thinking we are located in Melbourne?

Sorry if im confusing.. I know I am

[VeroBrain]

Hi David,

Good question!.
Best to use the nearest Server location of your major target market or the NAP location?
I think, the best is the Server location of the target market, hopefully with an equal IP and NAP.

"Server in Sydney, IP & NAP in Melbourne (no issue with Possum), the inbound links (no issues with Penguin) might come from all over the world, if strictly related to the business. Example, your client sells handmade bags imported from NZ, it is fine to have some inbound links from the bag industry in NZ,"

In this case will be Server in Sydney, IP & NAP in Melbourne for the major target market Sydney?

Your client might have a deliver service to Sydney. If having a second NAP in Sydney will be optimal.

Set up the Google My Business for 999 kilometres around the NAP in Melbourne.

In that case is advisable to have inbound links from Sidney to reinforce the interests there, as well as customers reviews in Google, whom have IP in Sydney.

Not so local and having more customers with the same resources!

[CFCU]

Thanks Veronica,

Im trying to give you a good answer but am getting a 500 server error from moz.com