How to answer for question "why xyz site is ranking for abc keyword" and not our website

[Avin123]

Hi All,

This is a layman question but would like to get a concrete answer for. I would like to know how to answer the questions like "Why our competitor is ranking for keyword ABC but not us"? What metrics or data can I showcase that gives logical answer.

Please help in this regard. Thanks!

[Alick300]

Hi Alvin,

There are several factors involved in keywords ranking.

1. First check competitors backlinks, competitors might have quality backlinks
2. Compare on page grade in moz for your and competitors website for that particular keyword
3. Check landing page

Hope this helps.

Thanks

[webtematica]

The are lots of factors, in google more than 200, and the ones we don´t know, Alvin give you the most important in an express audit, but as i said, there are more then 200, how is made your site, links, age of domain, name of domain, end of domain if is .com or country one. Get all the data that you find in your competitor and try to be better in all ways, like: -Amount of content -Quality of content -Better site on page -Links to your site ...

[BlueCorona]

Hi there!

Unfortunately, like you mentioned, it is hard to nail down one concrete answer to this question because there are SO many ranking factors and elements - some that are visible to the naked eye and others that are more behind the scenes.

While I don't have an answer that I suggest you use when a client asks this, I suggest you use these questions to help formulate an answer:

• What is the domain age?
• What is the domain authority?
• Are there optimized title tags for all of the webpages?
• Are the website's meta descriptions optimized?
• What is the website speed (on both desktop AND mobile)?
• Is the website mobile friendly?
• Is the website secure?

Hope this helps get you on the right track to come up with a definitive answer!

[Avin123]

Can we use some tool like Moz or Woorank etc. to check why one website is ranking over other website?