What is value in a back-link from article with multiple links pointing to various other sites?

[knielsen]

In a standard article with 400-500 words my site got a back-link. However, within the article there are 4 other links pointing to other external content as well (so total 5 links within articles all pointing to external sites, and 1 of the links is to my site). All links are to relevant external content that is.

Question: wouldn't it be much more valuable for my site if only my site got a back-link from the article, as less link juice is now passed to my site, since there are 4 other links pointing to various sites from this same article? Or, is the case that given the other links are pointing to quality material it actually makes the link to my site look more credible and at the end of the day have more value.

Conclusion: is it that on one hand less links in same article is better from a link juice perspective, however, from a credibility perspective it looks more convincing there are other links pointing to quality content?

[ske11]

Hi Kirstaian

As you point out in your question there is more value to a link than just the link juice passed, there is also the credibility factor.

Being seen on a page with other respected sites in your industry builds brand awareness and credibility for your site.